Firm Spotlight: Half Price Lawyers

  • Law

Today, VegasInc. is running a story called “The rise of retail law” focusing primarily on a popular topic of conversation around here:  Glenn Truitt and Half Price Lawyers.

For those of you unaware, Half Price Lawyers is a relatively new firm whose goal is to offer legal services at a lower cost than its competitors–half the price of its competitors in fact. The Half Price moniker has not been without its detractors. Is it false advertising? Can it even be proven? Analysis of that is done in the VegasInc. article (the article also offers some insight into the ad review process).

Many frequently asked questions about Half Price Lawyers have been previously answered on the blog (try the search box on the main page). The firm was started by marketing genius Adam Stokes who has proven his ability to take an idea and run with. Nowadays, the firm is run by Glenn Truitt. Other than those two names, there is little information available on the web about who is actually associated with the firm, although the article mentions they have 12 attorneys and a staff of 40. The firm’s website mentions that their team includes “three former judges, a former prosecutor and a Top-100 ranking attorney in Southern Nevada.” Some commenters have suggested that the three former judges are all individuals who have served as special masters or in some similar capacity.

Needless to say, Half Price Lawyers has established a presence in Las Vegas. They have a catchy jingle and recognizable ad campaigns. According to the article, they’re also busy and have already had over 30,000 clients.

So, does anyone have any further insight into Half Price Lawyers? Have you worked with them or opposite them in trial? Do they go to trial? How do they pay? How’s the work environment? Are you jealous?

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Jordan Ross, Principal, Ross Legal Search
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Jordan Ross, Principal, Ross Legal Search
July 29, 2013 3:08 pm

Actually one of my favorite stories is a Half Price tale. Back when Stokes ran it, I got a call from him looking for two associates which, bizarrely, he seemed unable to fill. So for the first few minutes we did the usual shark tank dance and then he says "so how does this work, how about I give you 5K and you get me some guys"? When I explained what it would really cost him, I could hear the cardiac arrest kicking in over the phone. He made do without. All kidding aside, this is why retail shops don't use legal recruiters, it just doesn't make sense with their business model.

Anonymous
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Anonymous
July 29, 2013 4:23 pm

Jordan Ross is no Half-Price Shark Pimp!

Anonymous
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Anonymous
July 29, 2013 5:19 pm

My only question about this model has always been half price of what? I've had clients who initially hired HPL only to get dumped for a missed payment, or just because, and what they paid was certainly not half of my normal price and in most cases was actually above market rate. My memory may be foggy but I recall hearing that Glen Lerner had to stop using 'The Heavy Hitter" and go to "A Heavy Hitter" because "the" suggested he was better than everyone else (or some such nonsense). Back when Stokes started HPL I read he had met with the State Bar and they cleared the name so I just wonder what the criteria for alleging to be half price really is. Still and all, brilliant marketing which is unfortunately causing something of a race to the bottom on legal fees.

Anonymous
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Anonymous
July 29, 2013 11:56 pm

I think it's a misnomer and that they should not be allowed to do business under that name. I say this not because I'm jealous, but because their are too many suckers out there who will think they're actually getting a deal. Unless, of course, there is also a firm called Full-Price Lawyers.

Anonymous
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Anonymous
July 30, 2013 2:41 am

And they take contingency fee cases, right? Doubt they only take 15-20%.

Anonymous
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Anonymous
July 30, 2013 5:14 am

Half-price refers to BK, traffic, and divorce cases. Personal injury cases are excluded – couldn't get that 40% fee otherwise.

Anonymous
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Anonymous
July 30, 2013 6:29 am

Also, not sure what the Half-Price refers to, at least under the old model. I'm pretty sure the tickets were $50 (but they also said they would beat any competitor), but most in town that advertise charge in that ballpark, not double. Also, for contingency cases not sure that they were using lower percentages, much less half. No idea what they charge for criminal/BK/Immigration, etc., maybe they are applying it to the sections were they do billable hours (i.e. Business & (maybe) Family), but overall it doesn't seem like they are offering services at what would be "half-price" of the consensus rate.

Anonymous
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Anonymous
August 21, 2014 9:48 pm

I met with Koren Boyd, who is their family law attorney and was just floored by how rude and arrogant she was. This woman obviously has an agenda with men. This lady made me feel unwelcome and as if I was interrupting her day. I'm sorry I thought by making an appointment and willing to pay for your services would warrant some type of gratitude or even some general courtesy. I can't believe they treat potential clients this way. I really needed help with my custody issue and when I left that place I wanted to cry. I am a 52 year old man and never have I felt so disrespected. I guess it is true what they say, "you get what you pay for". Pay half for an attorney you get half the respect and courtesy. Whoever reads this, do yourself a favor and steer clear of this place. All they want is your money, and do not care about truly helping anyone.

Unknown
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Unknown
September 21, 2014 7:00 pm

My ex husband used this company. I had summons papers shoved in my mailbox in attempt to serve me. Yesterday in the mail I received notice of divorce hearing on Tuesday when I was never served and I live in Los Angeles. I'm pretty upset with these so called lawyers.