- law dawg
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What does a Harris & Harris or Morgan & Morgan TV add cost?
If you have to ask how much it costs, you can’t afford it.
J. P. Morgan
So true!
It really depends on the time slot (day and time of day), whether it’s airing during local content or national content, the length of the spot, and other variables. Primetime will be more expensive than middle of the day or overnight hours. Time slots coinciding with major TV events will be more expensive on average. The size of the TV market matters, too. The larger the market, the more expensive the ad. The standard metric is CPM (cost per mille, or cost per 1000 impressions).
https://www.simulmedia.com/blog/how-much-do-tv-ads-cost
It could be as little as $50 for a single 30-second spot to upwards of $25,000.
It’s crazy when I’m watching a major broadcast and literally every single local ad is a different lawyer. The Gina Corena jingle sounds kind of like Centuries by Fall Out Boy and always gets that song stuck in my head.
I am fascinated by the Gina Corena ads which talk in first person voice that is NOT Gina. Deceptive much?
When you can afford Morgan Freeman, you use Morgan Freeman.
No the actress portrays herself as Gina and talks as “I”. It is not Gina. Its a deception.
The real deception is some lawyers calling themselves “elite” when they have never even seen a courtroom lol
Batman is too busy fighting crime on the streets of Vegas to be confined to a simple courtroom!
Have you seen the level of photoshop and filters on her billboards? The deception runs deep.
She lives in California. I once sat in her lobby watching a video of her riding down the Strip at night in a limo, working on her laptop, while dressed to the nines. Then I was escorted into a conference room, only to have her speak to me from her California home, through a laptop, her hair “windswept” while she was lounging in a well-worn grey T-shirt. The contrast was striking. Smoke and Mirrors.
Jack B’s most recent ad shows him in a high rise building, my first thought was he must have a new office. Then I noticed the background, Brick buildings, a bridge, etc. clearly an east coast pic. But amazed by the technology to put him moving down a hallway.
Does Mark Rouse work for Corena or does he work at Rouse Injury Law on East Sahara?
I used to be in the broadcast industry. The metric isn’t cost per 30 second ad, but rather CPM. I have no idea what the CPM rates are for TV or radio in Las Vegas, but would be interested to know.
That being said, these PI firms are the biggest accounts at the TV and radio stations. I’m sure all of them are paying discounted bulk rates by leveraging volume. So even if we know the CPM for a given stations daypart, i would assume the PI firms are paying something less.
Someone with knowledge please spill the beans!!!!
3:07 PM here. ALso, CPM is not “cost per mile” it’s “cost per 1,000” The “M” is the Roman numeral for 1,000. So if a radio station has 15,000 on average during a particular quarter hour daypart (AQH) and the CPM is $30, the ad would be $450.00 (the CPM is just pulled out of thin air for domonstration only).
I’m not the person you’re responding to but no one said “cost per mile” except for you. CPM is “cost per mille,” which is 1000 in French, Italian and Latin. https://en.wikipedia.org/wiki/Cost_per_mille
Google ads, clicks per 1000 imprints
The “beans” is whether the advertising is a front for capping. The cases have to appear from somewhere. Don’t expect Hooge or the DA to look into it though.
Somebody is jelllllly . . .
This. I have always felt like the a lot of the advertising is just a way to lauder leads.
Better question: when does Harris, Naqvi, Lerner, Kutner, Dimopolus take a stand against Morgan & Morgan? The local boys are getting hammered by the Florida boys – how much money do they lose out on before the NJA gets active?
Hammered? What evidence do you have of that?
Morgan and Morgan is soaking up a lot of business. No doubt. My personal injury business has taken a hit. The big reset is in process. Clients don’t believe you are a “real lawyer” unless you are on TV.
Do they actually do a good job? I don’t practice in PI and am curious.
My experience so far is they are meh here in Nevada. Maybe they pro hoc vice in one of their better attorneys if there is a big trial, I don’t know.
“One call does it all.” Does this mean that the attorney will make one call and take whatever the insurance company offers? I’ve never settled a case with “one call.” It takes numerous calls and demand letters, disclosures of medical records, etc.
The Morgan and Morgan radio ads violate our rule that requires identification of a NV licensed attorney. I don’t practice in PI, and frankly don’t give a shit, but I’m kind of surprised nobody from the PI bar has nailed them on this.
I know some of the ads are running on national networks, which is an interesting question. But I regularly hear ads in the local block of ads (meaning a local ad prior and after) that fail to comply with the rule.
I had a brief chat with Rick Harris many years (20+) ago and he mentioned that his advertising budget was $1M a month. I have to believe that its exponentially more now.
56% pass rate for the February bar
Was this still a regular bar exam or the new glorified real estate agent bar exam?
Last of coke classic
Coming soon. Fill out a form, pay the licensing fee, go to a county clerk window who administers an oath.. and presto you are an attorney.
the July bar will actually be the last of the classic bar
I have heard there are folks who can’t pass the regular bar exam which is sunsetting and have signed up for the “Nevada Plan.” 100 FLE questions and then Performance Tests. Would you believe no essays. I just hope the process and grading will deter the LA losers that want to flood our already saturated market. The attorney applicants only take the FLE and PTs and do not submit their work. Law grads are require to submit work. It sounds like a rubber stamp scheme. It also sounds like it provides a great advantage to Boyd grads. I have been told there is no bar review for our exam. Boyd will do its own?? Something like 44 jurisdictions signed up for the Next Gen UBE with some state variations. We shall see how this works. At Legal Services the word is that it will be an easy bar exam.
Yep. Some how a few liberal academics convinced our state SC that a rigorous exam is exclusionary to minorities.
Boy am I dumb, I always thought hard work and demonstrated ability was the factor for admission.
The irony is that there are plenty of minority attorneys. There is a Latin Bar, an Asian Bar, National Bar (black) and others. More women law grads and newer attorneys than male. More female judges than male. Where is the exclusion???? Liberal and woke nonesense.
We need to be more diligent about keeping the academy out of influence as to regulation of the profession. These are people who, by and large, have never actually practiced law, never really dealt with clients in this city and are clueless. They have immense potential to do harm under what is often misperceived as unassailable do gooder woke dogmas. If we really cared about this profession, we would require AT LEAST 10 years of real world experience before one could be a law professor.
That is not at all what happend. The company the sold the multistate exam said they would not offer it any longer. However they would happily sell the UBE which is a big step toward reciprocity.
We failed each other by allowing the Boyd professors and non-lawyers to blow the PC whistle and take over our exam….however, the good news for the real lawyers in the state is that the Next Gen crowd will flock to family law, criminal defense and plaintiff’s personal injury like flies to shit….this will generate even more work and opportunity for those of us who work for a living.
P.S.-9:57 PM-Next Gen UBE was not adopted by Nevada. Nevada was one of a few jurisdictions that did not wholesale adopt. Nevada has its own. It is called the Nevada Pan.
Nevada Pan? pan handling for those who can’t pass a legit exam.
Amusing typo.
If Nevada required malpractice insurance, then these easy entry lawyers will be ripe targets for me.
What is up with Odyssey? It should NOT take 10 minutes to load. https://www.clarkcountycourts.us/Anonymous/default.aspx
Is someone covering Ballou’s department? If so, who?
Varies week to week. You can check with the Nevada Supreme Court Senior Judge assignments to see who is covering for a certain week.